The player attempts to hit the logos displayed on the screen in the real soccer goal. A certain number of points are awarded for each logo hit, or a prize. The size and the positions of the logos in the soccer goal are freely selectable. The multimedial Kick Point Software also permits the selection of a variety of ‘sounds’ for certain hit areas. For example, a hit on a logo will be accompanied by sounds of crowd goal celebrations, whereas a miss will be responded to with a crowd ‘groan’.

But, the integration of video clips is also possible. When a hit is achieved on a certain logo, for example then a showing of a suitable video clip – an advertising spot – will be played. The Logo Kick matches up best with Sponsor events etc.